Yahoo Mail begins blocking users with ad blockers installed

This is wrong..this is all about money..if they want to take care of of the malware that comes from there compromised adds..then I would not have a problem otherwise just block Yahoo period..which I personally would hate..comsumer protection is just as important as them making money from the ads


Yahoo is taking a stand against people who employ ad blockers in their browsers by testing a feature that locks out Yahoo Mail users from accessing their accounts. The company says it’s testing the feature with a small set of U.S. users.

Users with an ad blocker installed in their browser who were included in Yahoo’s test were greeted with this message: “Uh oh…We are unable to display Yahoo Mail. Please disable Ad Blocker to continue using Yahoo Mail.” That message was shown to users on Chrome and Firefox browsers, according to a thread on Adblock Plus’ forum.

Related: YouTube Red is a direct response to the growing number of ad blockers

A Yahoo spokesperson offered this clarification to Engadget: “At Yahoo, we are continually developing and testing new product experiences. This is a test we’re running for a small number of Yahoo Mail users in the U.S.”

The Adblock Plus forum post that first reported the Yahoo Mail message pointed out that the URL includes the string “ADBLK_TRAP,” a not-so-subtle indication that the page acts as an unpleasant trap for unsuspecting users.

“Their users’ email account content are unique to them, so it’s different from news content where they can visit a competing website to get a same or similar experience,” said Tom Yeomans, CEO of anti-ad-blocker company Yavli, in an interview with Digiday.

Roy Miehe | MspPortal Partners Inc. | Ceo/President MspPortal Partner Network Where Service and Technical Skills Count

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